An association representing the broadcast television industry is telling political candidates that if they want to reach voters, then they are going need to advertise on TV.

The Television Bureau of Advertising has released a new ad stating that 95 of the top 100 shows watched by people 35 or older—a key voter demographic—air on broadcast TV. The 15-second ad aired during the Sunday morning news programs of the four largest broadcasters—ABC, CBS, Fox and NBC.

"Don't let your message get lost in the dark," the ad warns.

Broadcasters are facing increasing competition for advertising dollars both from cable channels and from Internet content providers such as YouTube and Hulu. As the 2016 election season heats up, TVB is seeking to remind political campaigns that its industry reaches more of the voting public than any other medium.

"Local broadcast TV has time-tested metrics that provide campaigns with a much clearer picture of who is watching a particular channel or program and allows them to allocate resources accordingly," TVB President Steve Lanzano said.

Political advertising is a major source of revenue for broadcasters. Lanzano noted that political campaigns are projected to spend $4.4 billion in television ads during the 2016 election season. http://bit.ly/1OC18ot

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